BRANDING
A BRAND IDENTITY THAT FEELS LIKE YOU – WITH 20/20 CLARITY
Your brand is the first impression you make. It’s how you connect, how you’re remembered, and the feeling people carry long after they’ve experienced what you do.
But here’s the thing most small businesses get wrong: they try to look “professional” by playing it safe. Generic. Forgettable.
You didn’t start your business to blend in. You started it because you saw something others didn’t.
“Design is the silent AMBASSADOR of your brand.”
~ Paul Rand, Graphic Designer
Let's make yours unforgettable.
You’re in the Right Place If Your Brand Feels…
👁️ Bold & Unapologetic
You’re not afraid of colour, personality, or standing out. You want a brand that sparks joy and stops the scroll.
👁️ Crystal Clear
No fluff, no confusion. Your brand should communicate exactly who you are and what you do — instantly.
👁️ Small But Mighty
You might be a solopreneur or a lean team, but your ambitions are anything but small. Your brand should punch above its weight.
Why Work With Me?
Here’s the truth: I spent two decades as an optometrist before I became a brand designer.
That means I’ve literally corrected thousands of people’s vision. I diagnosed what was off, found the precise solution, and helped them see clearly — often for the first time in years.
Now I do the same thing for brands.
I help you see what makes you different. I bring clarity to the chaos. I focus on what matters and cut through the noise.
Most designers will ask you what colours you like. I’ll ask you what you stand for, who you serve, and why the hell you started this thing in the first place.
Then I’ll translate that into a visual identity so clear, so you, that your dream clients will say “YES. This is exactly what I’ve been looking for.”
✨ I don’t just make you look good. I make you unforgettable.
ready to make your brand unforgettable?
LET'S BRING YOUR VISION INTO FOCUS
I’ve created three branding packages — each one designed to meet you exactly where you are on your journey.
Think of them like prescription lenses: the right one depends on what you need to see clearly. 😉
Featherlight Package
For smaller businesses
ready to spread their wings.
A gentle introduction to branding, perfect for new businesses, solopreneurs, and dreamers taking their first bold steps.
4 week turnaround time
WHAT'S INCLUDED
Strategy & Discovery
- Brand questionnaire to uncover your spark, story and values.
- 45 minute Video Call to align your vision and goals.
- Research into your top 2-3 competitors to ensure your brand stands out.
Logo Suite
- Logo design (3 concepts + 2 revisions).
- Primary logo (including stacked + horizontal variations).
- Single colour + black and white version.
- Final logo in formats for print and digital use.
Brand Guidelines
- Custom colour palette.
- Typeface recommendations
- Simplified 1 page branding guideline
Supporting Design Assets
(your choice of 2)
- Business card (1 employee)
- 1 Branding Material: 1 Page Flyer, 1 Page Poster, 1 Postcard, 1 Stationery (letterhead), 1 Basic Email Signature, 1 Social Media Profile Set
LUMINOUS DISPLAY
For established brands
ready to step into their glow.
You’ve got the basics down.
Now it’s time to shine and stand out with a memorable brand experience.
6 week turnaround time
WHAT'S INCLUDED
Strategy & Discovery
- Brand questionnaire to uncover your spark, story and values.
- 45 minute Video Call to align your vision and goals.
- Research into your top competitors to ensure your brand stands out.
Logo Suite
- Logo design (4 concepts + 3 revisions).
- Primary logo (including stacked + horizontal variations).
- Secondary logo + iconography set.
- Single colour + black and white version.
- Final logo in formats for print and digital use.
Brand Guidelines
- Custom colour palette.
- Typeface recommendations.
- Simplified 1 page branding guideline document.
Supporting Design Assets
(your choice of 4)
- Business card (1 employee)
- Branding Material: 1 Page Flyer, 1 Page Poster, 1 Postcard, 1 Stationery (letterhead), 1 Basic Email Signature, 1 Social Media Profile Set, 1 Booklet (4 pages max), 1 Menu, 1 E-Booklet (4 pages max)
- Packaging Design (1 label + standard box)
RADIANT PARADE
For businesses
who are ready to go “full bloom”.
This package is for the bold brands. Those who want a parade-worthy identity, unforgettable as a peacock’s display.
8 week turnaround time
WHAT'S INCLUDED
Strategy & Discovery
- Brand questionnaire to uncover your spark, story and values.
- 45 minute Video Call to align your vision and goals.
- Research into your top competitors to ensure your brand stands out.
Logo Suite
- Logo design (4 concepts + 4 revisions).
- Primary logo (including stacked + horizontal variations).
- Secondary logo + iconography set.
- Single colour + black and white version.
- Final logo in formats for print and digital use.
Brand Guidelines
- Custom colour palette.
- Typeface recommendations.
- Simplified 1 page branding guideline document.
- In-Depth branding document, including logo use.
Supporting Design Assets
(your choice of 6)
- Business card (1 employee).
- Branding Material: 1 Page Flyer, 1 Page Poster, 1 Postcard, 1 Stationery (letterhead), 1 Basic Email Signature, 1 Social Media Profile Set, 1 Booklet (4 pages max), 1 Menu, 1 E-Booklet (8 pages max).
- Packaging Design (1 label + standard box).
- Exclusivity to this package: animated logo (simple animation, max 10 sec) for extra AUD 500.