BRANDING
A LOGO AND A BRAND IDENTITY THAT FEEL LIKE YOU
Your brand is the first impression you create with your audience. It’s how you connect, how you’re remembered, and the feeling people carry with them long after they’ve experienced what you do.
“Design is the silent AMBASSADOR of your brand.”
~ Paul Rand, Graphic Designer
Let's make yours unforgettable.
You’re in the Right Place If Your Brand Feels…
👁️ Bold & Playful
You want to spark joy with bold colours, unexpected details, and designs that feel alive.
👁️ Authentic & Meaningful
No cookie-cutter solutions here. We dig deep to uncover what makes your brand uniquely you.
👁️ Simple & Stress-Free
Branding shouldn’t be overwhelming. My process is clear, collaborative, and designed to make you feel confident every step of the way.
Why Work With Me?
With a background in Optometry, I bring a unique eye (pun intended 😉 ) to design and branding. I can see the unseen and reveal the magic of your brand (that’s you!). I understand how important vision is at multiple levels (from seeing to concepts), and I bring many years of listening, observation, and care.
✨ I want to illuminate your vision, help you shine so your branding doesn’t just look good, it feels right.
Ready to BRING YOUR BRAND TO LIFE?
Discover How to Clarify Your Vision
To make things simple, I’ve created three packages — each one tailored to meet you where you are on your branding journey.
Featherlight Package
For smaller businesses
ready to spread their wings.
A gentle introduction to branding, perfect for new businesses, solopreneurs, and dreamers taking their first bold steps.
4 week turnaround time
WHAT'S INCLUDED
Strategy & Discovery
- Brand questionnaire to uncover your spark, story and values.
- 45 minute Video Call to align your vision and goals.
- Research into your top 2-3 competitors to ensure your brand stands out.
Logo Suite
- Logo design (3 concepts + 2 revisions).
- Primary logo (including stacked + horizontal variations).
- Single colour + black and white version.
- Final logo in formats for print and digital use.
Brand Guidelines
- Custom colour palette.
- Typeface recommendations
- Simplified 1 page branding guideline
Supporting Design Assets
(your choice of 2)
- Business card (1 employee)
- 1 Branding Material: 1 Page Flyer, 1 Page Poster, 1 Postcard, 1 Stationery (letterhead), 1 Basic Email Signature, 1 Social Media Profile Set
LUMINOUS DISPLAY
For established brands
ready to step into their glow.
You’ve got the basics down.
Now it’s time to shine and stand out with a memorable brand experience.
6 week turnaround time
WHAT'S INCLUDED
Strategy & Discovery
- Brand questionnaire to uncover your spark, story and values.
- 45 minute Video Call to align your vision and goals.
- Research into your top competitors to ensure your brand stands out.
Logo Suite
- Logo design (4 concepts + 3 revisions).
- Primary logo (including stacked + horizontal variations).
- Secondary logo + iconography set.
- Single colour + black and white version.
- Final logo in formats for print and digital use.
Brand Guidelines
- Custom colour palette.
- Typeface recommendations.
- Simplified 1 page branding guideline document.
Supporting Design Assets
(your choice of 4)
- Business card (1 employee)
- Branding Material: 1 Page Flyer, 1 Page Poster, 1 Postcard, 1 Stationery (letterhead), 1 Basic Email Signature, 1 Social Media Profile Set, 1 Booklet (4 pages max), 1 Menu, 1 E-Booklet (4 pages max)
- Packaging Design (1 label + standard box)
RADIANT PARADE
For businesses
who are ready to go “full bloom”.
This package is for the bold brands. Those who want a parade-worthy identity, unforgettable as a peacock’s display.
8 week turnaround time
WHAT'S INCLUDED
Strategy & Discovery
- Brand questionnaire to uncover your spark, story and values.
- 45 minute Video Call to align your vision and goals.
- Research into your top competitors to ensure your brand stands out.
Logo Suite
- Logo design (4 concepts + 4 revisions).
- Primary logo (including stacked + horizontal variations).
- Secondary logo + iconography set.
- Single colour + black and white version.
- Final logo in formats for print and digital use.
Brand Guidelines
- Custom colour palette.
- Typeface recommendations.
- Simplified 1 page branding guideline document.
- In-Depth branding document, including logo use.
Supporting Design Assets
(your choice of 6)
- Business card (1 employee).
- Branding Material: 1 Page Flyer, 1 Page Poster, 1 Postcard, 1 Stationery (letterhead), 1 Basic Email Signature, 1 Social Media Profile Set, 1 Booklet (4 pages max), 1 Menu, 1 E-Booklet (8 pages max).
- Packaging Design (1 label + standard box).
- Exclusivity to this package: animated logo (simple animation, max 10 sec) for extra AUD 500.