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BRANDING

A BRAND IDENTITY THAT FEELS LIKE YOU. WITH 20/20 CLARITY.

Your brand is the first impression you make. It’s how you connect, how you’re remembered, and the feeling people carry long after they’ve experienced what you do.

But here’s the thing most small businesses get wrong: they try to look “professional” by playing it safe. Generic and invisible.

You didn’t start your business to blend in. You started it because you saw something others didn’t.

I craft brands that feel like you. Bold, meaningful. Because you’ve been brave enough to reinvent yourself. Your brand should make them look.
DesignwithLaure logo Pistache the Mascot

“Design is the silent AMBASSADOR of your brand.”

~ Paul Rand, Graphic Designer

Life by Mathilde Logo

Let's make THEM look.

Stephanie Grace Studios - Monogram White Version

You’re in the Right Place If Your Brand Feels…

You’re not afraid of colour, personality, or standing out. You want a brand that sparks joy and stops the scroll.

No fluff, no confusion. Your brand should communicate exactly who you are and what you do. Instantly.

You might be just starting or starting over, but your ambitions are anything but small. Your brand should announce it.

Why Work With Me?

Here’s the truth: I spent two decades as an optometrist before I became a brand designer.

That means I’ve literally corrected thousands of people’s vision. I diagnosed what was off, found the precise solution, and helped them see clearly — often for the first time in years.

Now I do the same thing for brands.

I help you see what makes you different. I bring clarity to the chaos. I focus on what matters and cut through the noise.

Most designers will ask you what colours you like. I’ll ask you what you stand for, who you serve, and why the hell you started this thing in the first place.

Then I’ll translate that into a visual identity so clear, so you, that your dream clients will say “YES. This is exactly what I’ve been looking for.”

✨ And they won’t be able to look away.

LOGO Monsieur Crouton Horizontal
Chateau de Gaillon Logo

ready to make your brand unforgettable?

Get in touch

LET'S BRING YOUR VISION INTO FOCUS

I’ve created four branding packages. Each one designed to meet you exactly where you are on your journey.

Think of them like prescription lenses: the right one depends on what you need to see clearly.
Because when your brand is in focus, they can’t look away. 😉

Peacock Feathers

First FEATHER Package

For the woman
who wants “just a logo.”

You came for a logo. You’ll leave with a brand foundation. Because I care too much to give you less.

2 week turnaround time

WHAT'S INCLUDED

Strategy & Discovery 

  • to uncover your spark, story and values.
  • 45 minute Video Call to align your vision and goals.

Logo Suite 

  • Primary logo + 1 variation (social media profile picture).
  • Single colour + black and white version.
  • Final logo in formats for print and digital use.

Brand Foundation 

What’s NOT Included

  • Additional logo variations
  • Competitor research
  • Supporting design assets — print or digital (available from Featherlight and above)
  • Source files (available on request for an additional fee)
Pistaches Eye

IN-A-WINK Package

For the founder ready to fully show up. Online and in the real world.

You want more than a logo. You want a complete visual identity that makes the right impression every time.

4 week turnaround time

WHAT'S INCLUDED

Strategy & Discovery 

  • to uncover your spark, story and values.
  • 45 minute Video Call to align your vision and goals.
  • Research into your to ensure your brand stands out.

Logo Suite 

  • Primary logo (including stacked + horizontal variations).
  • Single colour + black and white version.
  • Final logo in formats for print and digital use.

Brand Guidelines 

Supporting Design Assets
(your choice of 2) 

  • Business card (1 employee)
  • 1 Branding Material: 1 Page Flyer, 1 Page Poster, 1 Postcard, 1 Stationery (letterhead), 1 Basic Email Signature, 1 Social Media Profile Set

What’s NOT included 

  • Secondary logo + iconography (available from Luminous Display and above)
  • Source files (available on request for an additional fee)
DesignwithLaure logo Pistache the Mascot

LUMINOUS DISPLAY

For the woman who has outgrown her original vision.

You’ve done the work. You’ve built something real. Now it’s time for a brand that catches up with you and makes the world catch up too.

6 week turnaround time

WHAT'S INCLUDED

Strategy & Discovery 

  • to uncover your spark, story and values.
  • 45 minute Video Call to align your vision and goals.
  • Research into your to ensure your brand stands out.

Logo Suite 

  • Primary logo (including stacked + horizontal variations).
  • Secondary logo + iconography set.
  • Single colour + black and white version.
  • Final logo in formats for print and digital use.

Brand Guidelines 

Supporting Design Assets
(your choice of 4) 

  • Business card (1 employee)
  • Branding Material: 1 Page Flyer, 1 Page Poster, 1 Postcard, 1 Stationery (letterhead), 1 Basic Email Signature, 1 Social Media Profile Set, 1 Booklet (4 pages max), 1 Menu, 1 E-Booklet (4 pages max)
  • Packaging Design (1 label + standard box)
Full Peacock Mascot Pistache Logo

RADIANT PARADE

For businesses
who are ready to go “full bloom”.

This package is for the bold brands. Those who want a parade-worthy identity,  unforgettable as a peacock’s display.

8 week turnaround time

WHAT'S INCLUDED

Strategy & Discovery 

  • to uncover your spark, story and values.
  • 45 minute Video Call to align your vision and goals.
  • Research into your to ensure your brand stands out.

Logo Suite 

  • Primary logo (including stacked + horizontal variations).
  • Secondary logo + iconography set.
  • Single colour + black and white version.
  • Final logo in formats for print and digital use.

Brand Guidelines 

Supporting Design Assets
(your choice of 6) 

  • Business card (1 employee).
  • Branding Material: 1 Page Flyer, 1 Page Poster, 1 Postcard, 1 Stationery (letterhead), 1 Basic Email Signature, 1 Social Media Profile Set, 1 Booklet (4 pages max), 1 Menu, 1 E-Booklet (8 pages max).
  • Packaging Design (1 label + standard box).
  • Exclusivity to this package: animated logo (simple animation, max 10 sec) for extra AUD 500.